The Mango Set
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Client
The Mango Set
Services
Industry
Community & Arts | Event Management
Platforms Used
Photoshop, After Effects, Premier Pro, Higgsfield Ai
About Them
The Mango Set is a curated backyard performance series that spotlights South Asian talent and storytelling. Rooted in intimacy, cultural pride, and community building, it transforms a suburban backyard into a soulful venue for live music, spoken word, and visual art. Founded as a movement to reclaim joy and identity, each intentional gathering—like their debut series, From Dhaka to Durham—creates a space for diasporic voices to connect across generations and genres under the glow of string lights.
Infos
How do you capture the profound warmth, safety, and acoustic magic of an intimate, backyard community gathering and translate it digitally?
For a project as soulful as The Mango Set, aggressive, corporate marketing tactics simply wouldn't fit. They needed an aesthetic and promotion strategy that felt like an open invitation to an evening of shared human experience.
Since the goal of Mango Set was to spotlight talented artists, we made sure that the marketing for all their events encapsulated that fact. We did through promoting each artist throguh custom reels that showcased the personality of the artist, while also
